Creative Strategy
A 60th-anniversary campaign for Ford Canada celebrating the Bronco's modern-vintage design, built around a redesigned logo and a Toronto billboard placement.
Ford Bronco
Branding
Celebrating 60 years of Bronco adventure with a modern-vintage identity built for the Canadian market.
The Project
Ford Canada wanted to celebrate the 60th anniversary of the Ford Bronco in 2026 with a campaign that could help increase market share and drive traffic across its brand ecosystem. The project included redesigning a 60th-anniversary logo, creating a billboard ad for Toronto's Sankofa Square alongside supporting social media ads, and building a campaign aimed at reaching a younger generation of drivers.
Ford Canada needed to celebrate the Bronco's 60th anniversary in a way that felt both nostalgic and current, winning back market share by making its modern-vintage design impossible to ignore in the Canadian market.
Celebrate the 60th anniversary of the Ford Bronco by highlighting its "modern-vintage" design and appeal to the Canadian market. The goal: increase brand awareness, drive traffic to Ford's social media platforms and website, and grow market share by differentiating the Bronco from its competitors.
The redesigned mark keeps Bronco's original running horse at its heart while wrapping it in a gear that signals momentum, heritage, and a fresh start for the anniversary.
We enlarged the "60" to signal that this is a special anniversary redesign for Bronco. The surrounding gear symbolizes "Go Further," representing continuous motion and progress, with the original running horse logo kept at the center. To align with the brand's heritage, we layered in vintage elements — subtle grunge textures, stars, and a retro-inspired typeface — so the mark reads both nostalgic and current.
A single line, "Go Further. Your Way," anchors a Toronto billboard that turns Bronco's founding spirit into an open invitation for a new generation of drivers.
For the campaign's centerpiece, we combined Ford's key brand message, "Go Further," with our campaign's core idea, "Create Your Own Path," into the slogan for a billboard ad displayed at Sankofa Square in downtown Toronto: "Go Further. Your Way." The line beneath it reads "60 Years of Bronco Adventure. Now Is Your Turn" — leading with the idea that Bronco pioneered off-road adventure, and now it's the viewer's turn to create their own path.
More Works
Creative Strategy
A 60th-anniversary campaign for Ford Canada celebrating the Bronco's modern-vintage design, built around a redesigned logo and a Toronto billboard placement.
Ford Bronco
Branding
Celebrating 60 years of Bronco adventure with a modern-vintage identity built for the Canadian market.
The Project
Ford Canada wanted to celebrate the 60th anniversary of the Ford Bronco in 2026 with a campaign that could help increase market share and drive traffic across its brand ecosystem. The project included redesigning a 60th-anniversary logo, creating a billboard ad for Toronto's Sankofa Square alongside supporting social media ads, and building a campaign aimed at reaching a younger generation of drivers.
Ford Canada needed to celebrate the Bronco's 60th anniversary in a way that felt both nostalgic and current, winning back market share by making its modern-vintage design impossible to ignore in the Canadian market.
Celebrate the 60th anniversary of the Ford Bronco by highlighting its "modern-vintage" design and appeal to the Canadian market. The goal: increase brand awareness, drive traffic to Ford's social media platforms and website, and grow market share by differentiating the Bronco from its competitors.
The redesigned mark keeps Bronco's original running horse at its heart while wrapping it in a gear that signals momentum, heritage, and a fresh start for the anniversary.
We enlarged the "60" to signal that this is a special anniversary redesign for Bronco. The surrounding gear symbolizes "Go Further," representing continuous motion and progress, with the original running horse logo kept at the center. To align with the brand's heritage, we layered in vintage elements — subtle grunge textures, stars, and a retro-inspired typeface — so the mark reads both nostalgic and current.
A single line, "Go Further. Your Way," anchors a Toronto billboard that turns Bronco's founding spirit into an open invitation for a new generation of drivers.
For the campaign's centerpiece, we combined Ford's key brand message, "Go Further," with our campaign's core idea, "Create Your Own Path," into the slogan for a billboard ad displayed at Sankofa Square in downtown Toronto: "Go Further. Your Way." The line beneath it reads "60 Years of Bronco Adventure. Now Is Your Turn" — leading with the idea that Bronco pioneered off-road adventure, and now it's the viewer's turn to create their own path.
More Works
Creative Strategy
A 60th-anniversary campaign for Ford Canada celebrating the Bronco's modern-vintage design, built around a redesigned logo and a Toronto billboard placement.
Ford Bronco
Branding
Celebrating 60 years of Bronco adventure with a modern-vintage identity built for the Canadian market.
The Project
Ford Canada wanted to celebrate the 60th anniversary of the Ford Bronco in 2026 with a campaign that could help increase market share and drive traffic across its brand ecosystem. The project included redesigning a 60th-anniversary logo, creating a billboard ad for Toronto's Sankofa Square alongside supporting social media ads, and building a campaign aimed at reaching a younger generation of drivers.
Ford Canada needed to celebrate the Bronco's 60th anniversary in a way that felt both nostalgic and current, winning back market share by making its modern-vintage design impossible to ignore in the Canadian market.
Celebrate the 60th anniversary of the Ford Bronco by highlighting its "modern-vintage" design and appeal to the Canadian market. The goal: increase brand awareness, drive traffic to Ford's social media platforms and website, and grow market share by differentiating the Bronco from its competitors.
The redesigned mark keeps Bronco's original running horse at its heart while wrapping it in a gear that signals momentum, heritage, and a fresh start for the anniversary.
We enlarged the "60" to signal that this is a special anniversary redesign for Bronco. The surrounding gear symbolizes "Go Further," representing continuous motion and progress, with the original running horse logo kept at the center. To align with the brand's heritage, we layered in vintage elements — subtle grunge textures, stars, and a retro-inspired typeface — so the mark reads both nostalgic and current.
A single line, "Go Further. Your Way," anchors a Toronto billboard that turns Bronco's founding spirit into an open invitation for a new generation of drivers.
For the campaign's centerpiece, we combined Ford's key brand message, "Go Further," with our campaign's core idea, "Create Your Own Path," into the slogan for a billboard ad displayed at Sankofa Square in downtown Toronto: "Go Further. Your Way." The line beneath it reads "60 Years of Bronco Adventure. Now Is Your Turn" — leading with the idea that Bronco pioneered off-road adventure, and now it's the viewer's turn to create their own path.
More Works