UI/UX
A fresh, nature-inspired interface that blends clean aesthetics with intuitive interactions.
Portfolio
UI/UX Design
Reimagining sustainable skincare through an intuitive digital experience that empowers conscious choice.®
Case study overview
NaturCycle is a sustainable skincare brand built around eco-conscious beauty and reducing waste. This project involved designing a mobile app that delivers a seamless, engaging experience while clearly communicating the brand's environmental mission; helping users understand their skin, get personalized product recommendations, and take part in sustainability initiatives like recycling programs and impact tracking.
Project vision
Create a seamless interface that makes browsing and buying eco-friendly products feel effortless. Communicate sustainability practices transparently enough to build real trust. Encourage long-term engagement through features that make sustainable habits feel rewarding, not like a chore.
Persona & Empathy map
Meet Khloe! A 29-year-old marketing coordinator in Toronto with sensitive skin, who cares deeply about sustainability but is working with a limited budget. She wants a routine that's simple, honest, and worth the money, and she's frustrated by wasted spending on products that irritate her skin, greenwashing, and the guilt of half-used bottles piling up. Her goal: a sustainable skincare routine that actually works for her skin and helps her feel confident, without the guesswork.
User flow & IA site map
I designed the validated user flow and information architecture to create a seamless journey that aligns with both user needs and NaturCycle's sustainability goals. The user flow maps each key interaction, from onboarding and skin analysis to personalized product recommendations, checkout, and sustainability features, ensuring every step feels intuitive and minimizes unnecessary friction. In parallel, the IA site map organizes content into a clear, scalable hierarchy, making it easy for users to navigate products, educational resources, account management, recycling initiatives, and impact tracking. Together, these deliverables establish a strong structural foundation that supports an engaging, accessible experience while reinforcing the brand's mission of making sustainable skincare simple and rewarding.
More Works
UI/UX
A fresh, nature-inspired interface that blends clean aesthetics with intuitive interactions.
Portfolio
UI/UX Design
Reimagining sustainable skincare through an intuitive digital experience that empowers conscious choice.®
Case study overview
NaturCycle is a sustainable skincare brand built around eco-conscious beauty and reducing waste. This project involved designing a mobile app that delivers a seamless, engaging experience while clearly communicating the brand's environmental mission; helping users understand their skin, get personalized product recommendations, and take part in sustainability initiatives like recycling programs and impact tracking.
Project vision
Create a seamless interface that makes browsing and buying eco-friendly products feel effortless. Communicate sustainability practices transparently enough to build real trust. Encourage long-term engagement through features that make sustainable habits feel rewarding, not like a chore.
Persona & Empathy map
Meet Khloe! A 29-year-old marketing coordinator in Toronto with sensitive skin, who cares deeply about sustainability but is working with a limited budget. She wants a routine that's simple, honest, and worth the money, and she's frustrated by wasted spending on products that irritate her skin, greenwashing, and the guilt of half-used bottles piling up. Her goal: a sustainable skincare routine that actually works for her skin and helps her feel confident, without the guesswork.
User flow & IA site map
I designed the validated user flow and information architecture to create a seamless journey that aligns with both user needs and NaturCycle's sustainability goals. The user flow maps each key interaction, from onboarding and skin analysis to personalized product recommendations, checkout, and sustainability features, ensuring every step feels intuitive and minimizes unnecessary friction. In parallel, the IA site map organizes content into a clear, scalable hierarchy, making it easy for users to navigate products, educational resources, account management, recycling initiatives, and impact tracking. Together, these deliverables establish a strong structural foundation that supports an engaging, accessible experience while reinforcing the brand's mission of making sustainable skincare simple and rewarding.
More Works
UI/UX
A fresh, nature-inspired interface that blends clean aesthetics with intuitive interactions.
Portfolio
UI/UX Design
Reimagining sustainable skincare through an intuitive digital experience that empowers conscious choice.®
Case study overview
NaturCycle is a sustainable skincare brand built around eco-conscious beauty and reducing waste. This project involved designing a mobile app that delivers a seamless, engaging experience while clearly communicating the brand's environmental mission; helping users understand their skin, get personalized product recommendations, and take part in sustainability initiatives like recycling programs and impact tracking.
Project vision
Create a seamless interface that makes browsing and buying eco-friendly products feel effortless. Communicate sustainability practices transparently enough to build real trust. Encourage long-term engagement through features that make sustainable habits feel rewarding, not like a chore.
Persona & Empathy map
Meet Khloe! A 29-year-old marketing coordinator in Toronto with sensitive skin, who cares deeply about sustainability but is working with a limited budget. She wants a routine that's simple, honest, and worth the money, and she's frustrated by wasted spending on products that irritate her skin, greenwashing, and the guilt of half-used bottles piling up. Her goal: a sustainable skincare routine that actually works for her skin and helps her feel confident, without the guesswork.
User flow & IA site map
I designed the validated user flow and information architecture to create a seamless journey that aligns with both user needs and NaturCycle's sustainability goals. The user flow maps each key interaction, from onboarding and skin analysis to personalized product recommendations, checkout, and sustainability features, ensuring every step feels intuitive and minimizes unnecessary friction. In parallel, the IA site map organizes content into a clear, scalable hierarchy, making it easy for users to navigate products, educational resources, account management, recycling initiatives, and impact tracking. Together, these deliverables establish a strong structural foundation that supports an engaging, accessible experience while reinforcing the brand's mission of making sustainable skincare simple and rewarding.
More Works