Branding
A full brand identity and guideline system for Buzz, an energy drink built for a generation that refuses to slow down.
Buzz
Branding
Buzz isn’t just what you drink — it’s how you live.
The Project
Moving in tune with the demands of the current climate and with great consideration to the health benefits of consumers, Buzz needed a brand book that could serve as an inspirational tool for strategic sales partners — helping them plan and execute Buzz's product merchandising and brand communications with consistency across every touchpoint.
Creating consistency around product and brand representation for a fast-growing energy drink line.
Moving in tune with the demands of the current climate and with great consideration to the health benefits of consumers, Buzz aims to create consistency around product and brand representation through strategic sales partners. This brand book serves as an inspirational tool for partners to effectively plan and execute Buzz's product merchandising and brand communications.
Buzz isn't just an energy drink; it's a lifestyle shift built for a generation that refuses to slow down.
Buzz is bold, vibrant, and full of personality, just like the people who drink it. The palette layers bright, high-energy hues — Tropical Surf Blue, Electric Berry Pop, Sunburst Zest, and Turbo Cool Green — against the deep contrast of Voltage Blackout and Lightning White, creating a look that feels fresh, dynamic, and unapologetically expressive. Full logo usage guidelines, from clear space to color integrity, ensure the mark stays consistent no matter who's applying it.
From billboards to Instagram takeovers, the identity system flexes across every format sales partners need.
The guidelines extend across real-world applications: can designs that splash across bold color blocks, a subway billboard built around "Your Daily Boost," and social campaigns like Buzz Power Day and Buzz Daily Boost that bring the brand's energy into campus pop-ups and city events. Every execution stays anchored in the same bold typography, color system, and lightning-bolt energy that make Buzz instantly recognizable.
More Works
Branding
A full brand identity and guideline system for Buzz, an energy drink built for a generation that refuses to slow down.
Buzz
Branding
Buzz isn’t just what you drink — it’s how you live.
The Project
Moving in tune with the demands of the current climate and with great consideration to the health benefits of consumers, Buzz needed a brand book that could serve as an inspirational tool for strategic sales partners — helping them plan and execute Buzz's product merchandising and brand communications with consistency across every touchpoint.
Creating consistency around product and brand representation for a fast-growing energy drink line.
Moving in tune with the demands of the current climate and with great consideration to the health benefits of consumers, Buzz aims to create consistency around product and brand representation through strategic sales partners. This brand book serves as an inspirational tool for partners to effectively plan and execute Buzz's product merchandising and brand communications.
Buzz isn't just an energy drink; it's a lifestyle shift built for a generation that refuses to slow down.
Buzz is bold, vibrant, and full of personality, just like the people who drink it. The palette layers bright, high-energy hues — Tropical Surf Blue, Electric Berry Pop, Sunburst Zest, and Turbo Cool Green — against the deep contrast of Voltage Blackout and Lightning White, creating a look that feels fresh, dynamic, and unapologetically expressive. Full logo usage guidelines, from clear space to color integrity, ensure the mark stays consistent no matter who's applying it.
From billboards to Instagram takeovers, the identity system flexes across every format sales partners need.
The guidelines extend across real-world applications: can designs that splash across bold color blocks, a subway billboard built around "Your Daily Boost," and social campaigns like Buzz Power Day and Buzz Daily Boost that bring the brand's energy into campus pop-ups and city events. Every execution stays anchored in the same bold typography, color system, and lightning-bolt energy that make Buzz instantly recognizable.
More Works
Branding
A full brand identity and guideline system for Buzz, an energy drink built for a generation that refuses to slow down.
Buzz
Branding
Buzz isn’t just what you drink — it’s how you live.
The Project
Moving in tune with the demands of the current climate and with great consideration to the health benefits of consumers, Buzz needed a brand book that could serve as an inspirational tool for strategic sales partners — helping them plan and execute Buzz's product merchandising and brand communications with consistency across every touchpoint.
Creating consistency around product and brand representation for a fast-growing energy drink line.
Moving in tune with the demands of the current climate and with great consideration to the health benefits of consumers, Buzz aims to create consistency around product and brand representation through strategic sales partners. This brand book serves as an inspirational tool for partners to effectively plan and execute Buzz's product merchandising and brand communications.
Buzz isn't just an energy drink; it's a lifestyle shift built for a generation that refuses to slow down.
Buzz is bold, vibrant, and full of personality, just like the people who drink it. The palette layers bright, high-energy hues — Tropical Surf Blue, Electric Berry Pop, Sunburst Zest, and Turbo Cool Green — against the deep contrast of Voltage Blackout and Lightning White, creating a look that feels fresh, dynamic, and unapologetically expressive. Full logo usage guidelines, from clear space to color integrity, ensure the mark stays consistent no matter who's applying it.
From billboards to Instagram takeovers, the identity system flexes across every format sales partners need.
The guidelines extend across real-world applications: can designs that splash across bold color blocks, a subway billboard built around "Your Daily Boost," and social campaigns like Buzz Power Day and Buzz Daily Boost that bring the brand's energy into campus pop-ups and city events. Every execution stays anchored in the same bold typography, color system, and lightning-bolt energy that make Buzz instantly recognizable.
More Works